I have said many times that this acclaimed musical is one of the best and most unique public relations opportunities that our city has seen in a long time - if not ever.
Tens of thousands or even millions of people, not just in Great Britain but from all of Europe, will learn about Memphis' musical heritage and about our history.
As most of you know, the musical tells the story of a Memphis disc jockey who introduced "black music" to a white audience at a time when the prejudices of the past were very much in place.
Huey Calhoun, the DJ in the musical, is loosely based on real-life Memphis DJ Dewey Phillips, who made a name for himself in the 1950s.
We'll soon get more information about which East End theatre will house MEMPHIS, so stay tuned for more news about this exciting London engagement.
President and CEO