The facts are pretty well known to investors like me who for some reason invest our hard-earned post-tax money into a Broadway musical, which incidentally costs a total average of $14 to $17 million to produce. A play will cost far less because you typically do not have an orchestra, as large of a cast, or the royalties that need to be paid to the composers.
Here are the hard facts:
- Attendance on Broadway for 2013 – 2014 was 12 million theatregoers.
- The total gross for New York’s “Great White Way” for the same period of time was $1.27 billion... BILLION.
- The proportion of shows that break even, not necessarily make a profit, but just break even is 1 in 5 or just 20%. But if you luck out and get in on a show like THE BOOK of MORMON you could recoup and start getting the profit checks after as few as 9 months. Then, the checks keep coming in for years.
- The biggest loss ever recorded was for the $75 million SPIDER-MAN which lost it ALL!!! Personally, I think the number was much higher, but the producers decided to tell a little white lie to cushion the blow.
- The hottest ticket in New York right now is for THE BOOK of MORMON at as much as $477 a ticket.
Orpheum President and CEO